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Catalog Entries


Mar 01, 2021
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

PHA 765 - Marketing Management
The course presents strategic issues in marketing management. It will cover the long-term planning issues of segmentation, product positioning and competitive analysis. Student learning in the course will be experimental in nature, resulting from the student’s involvement with the cases presented as well as the lecture. [3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Tutorial

Pharmaceutical Sciences Department

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