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Date
Dec 04, 2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKT 725 - Strategic Marketing Research
This course deals with marketing research when designing marketing strategies and policies. Topics include techniques of data collection, evaluation of alternative sources of information, and methods of evaluating data and presenting the results. Prereq: QBA 730 Business Analytics for Executives.Course Equivalence: ACT733 Strategic Marketing Research. [1.5 credits].
1.500 Credit hours
1.500 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
EMBA Course


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