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MKT 725 - Strategic Marketing Research |
This course deals with marketing research when designing marketing strategies and policies. Topics include techniques of data collection, evaluation of alternative sources of information, and methods of evaluating data and presenting the results.
Prereq: QBA 730 Business Analytics for Executives.Course Equivalence: ACT733 Strategic Marketing Research. [1.5 credits].
1.500 Credit hours 1.500 Lecture hours Levels: Graduate Schedule Types: Lecture Marketing Department Course Attributes: EMBA Course |