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Mar 04, 2024
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MKT 201 - Introduction to Marketing
This course exposes students to various elements of the marketing mix including product pricing, promotion and distribution decisions, as well as environmental factors affecting the marketing process. Topical coverage includes an overview of the dynamic marketing environment, the consumer and business marketing and their buying behaviors, and last but not least the process of market segmentation, targeting and positioning.[3-0, 3 cr.].
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Tutorial

Marketing Department

Course Attributes:
Business Major Requirement

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