Catalog Entries |
Date
Sep 19, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKT 201 - Introduction to Marketing |
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This course exposes students to various elements of the marketing mix including product pricing, promotion and distribution decisions, as well as environmental factors affecting the marketing process. Topical coverage includes an overview of the dynamic marketing environment, the consumer and business marketing and their buying behaviors, and last but not least the process of market segmentation, targeting and positioning.[3-0, 3 cr.].
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Tutorial Marketing Department Course Attributes: Business Major Requirement |
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