Catalog Entries |
Date
May 02, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| GRDE 313 - Advertising Design |
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This studio course addresses the role of the graphic designer in the creative process of advertising. The course offers a comprehensive understanding of this process, spanning market research, communication strategy, briefing, concept development, ideation, copywriting and production. Projects are driven by clear business objectives, and communication messages crafted around valuable consumer insight. The role of media integration within the context of an advertising campaign is also explored.
Prerequisite: ENG 102 English II [2-2, 3 cr.]
3.000 Credit hours 2.000 Lecture hours 2.000 Lab hours Levels: Undergraduate Schedule Types: Studio, Tutorial Art & Design Department Course Attributes: English Writing Course, Grapic Design Prof. Elective |
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