Go to Main Content

Lebanese American University WWW Information System

 

HELP | EXIT

Catalog Entries

 

Date
Aug 09, 2020
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COM 226 - Principles of Advertising
The course introduces students to the concepts, theories and methods of advertising in the digital age. It examines the impact of advertising on society and teaches students how to critically assess advertisements and how to plan, research, develop, and create successful advertising campaigns.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Tutorial

Arts & Communication Division
Communication Arts Department

Course Attributes:
Communication Major Req.


Return to Previous New Search XML Extract
Transparent Image
Skip to top of page
Release: 8.7.2