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|COM 226 - Principles of Advertising|
The course introduces students to the concepts, theories and methods of advertising in the digital age. It examines the impact of advertising on society and teaches students how to critically assess advertisements and how to plan, research, develop, and create successful advertising campaigns.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lab, Tutorial
Arts & Communication Division
Communication Arts Department
Communication Major Req.