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|COM 431 - Strategic Communication|
The course covers the theories, skills and processes of strategic communication and its practice by business, government, politicians and nonprofits. Students learn how to plan, research, execute and assess strategic communication plans, integrating multiplatform media and managing relationships with various stakeholders. Students also learn how to analyze traditional and social media metrics to evaluate the effectiveness of media strategies.
Prerequisite(s): COM 213 or COM COM 226 [3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lab, Tutorial
Communication Arts Department
Communication Major Req.