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Catalog Entries


Jan 18, 2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COM 431 - Strategic Communication
The course covers the theories, skills and processes of strategic communication and its practice by business, government, politicians and nonprofits. Students learn how to plan, research, execute and assess strategic communication plans, integrating multiplatform media and managing relationships with various stakeholders. Students also learn how to analyze traditional and social media metrics to evaluate the effectiveness of media strategies. Prerequisite(s): COM 213 or COM COM 226 [3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Tutorial

Communication Arts Department

Course Attributes:
Communication Major Req.

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