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|COM 356 - Media Relations|
The course covers theory and practice of media relations in the digital age. Students examine the factors influencing news coverage of business, government and NGO interests with emphasis on role the of social media, citizen journalism, blogs and mobile telephony in influencing the traditional news cycle. Students develop a strategic media relations campaign aimed at publicizing a product, service, idea, cause or issue and use a variety of online and offline publicity tools and techniques.
Prerequisite(s): COM 213 or COM 226 [3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lab, Tutorial
Communication Arts Department