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Oct 07, 2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COM 356 - Media Relations
The course covers theory and practice of media relations in the digital age. Students examine the factors influencing news coverage of business, government and NGO interests with emphasis on role the of social media, citizen journalism, blogs and mobile telephony in influencing the traditional news cycle. Students develop a strategic media relations campaign aimed at publicizing a product, service, idea, cause or issue and use a variety of online and offline publicity tools and techniques. Prerequisite(s): COM 213 or COM 226 [3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Tutorial

Communication Arts Department

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