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Jan 18, 2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COM 350 - Media Enterpren.& Info.Archit.
The course covers the principles of media entrepreneurship and information architecture in the digital age and examines the evolving media business models and how digital and mobile technologies are transforming media professions and products. Students identify ideas and opportunities, research market needs, map out content findings, create the content architecture, draw the user experience (UX) and the user interface (UI), define the engagement factor, and outline the content and media strategies. At the end of the course, students pitch their ideas for media businesses and products to local entrepreneurs. Prerequisite(s): COM 213 or COM 206 [3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Tutorial

Communication Arts Department

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