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Catalog Entries


Jan 18, 2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COM 226 - Principles of Advertising
The course introduces students to the concepts, theories and methods of advertising in the digital age. It examines the impact of advertising on society and teaches students how to critically assess advertisements and how to plan, research, develop, and create successful advertising campaigns.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Tutorial

Communication Arts Department

Course Attributes:
Communication Major Req.

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