Catalog Entries |
Date
Apr 19, 2024 |
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| ACT 733 - Strategic Marketing Research |
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This course deals with marketing research when designing marketing strategies and policies. Topics include techniques of data collection, evaluation of alternative sources of information, and methods of evaluating data and presenting the results.
Prerequisite: ACT731 Business Analytics for Executives.
Course Equivalence: MKT725 Strategic Marketing Research. [1.5-0, 1.5 cr.].
1.500 Credit hours 1.500 Lecture hours Levels: Graduate Schedule Types: Lecture, Tutorial Computer Science & Mathematics Department |
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