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Detailed Course Information

 

Date
Aug 17, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 302 - Integrated Marketing Com.
This course introduces students to the concept and application of integrating the various elements of advertising, sales promotion, public relations, direct marketing and other essentials of the marketing mix to support the overall marketing strategy. The course links the fundamentals of segmentation, targeting, positioning, buyer behavior, and branding with planning, budgeting, and executing a comprehensive, integrated marketing communication program from message development through media selection. Topical coverage includes: the formulation and analysis of promotional objectives; the development of promotional campaigns that convert qualified leads into prospects, prospects into new customers, and new customers into long-term relationship partners; the integration of marketing communication knowing how different media work synergistically; the allocation of budget among different promotional tools, media selection, and consumer response to different messages. Prerequisite: MKT201 Introduction to Marketing. [3-0, 3 cr.].
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Tutorial

Hospitality and Marketing Department

Restrictions:
May not be enrolled in one of the following Programs:     
      Freshman Science
      Freshman Arts
May not be enrolled in one of the following Degrees:     
      Executive MBA
Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration):
      Advertising
      Business
      Economics
      Hosp. & Tourism Management
      Hospitality Management

Prerequisites:
Undergraduate level MKT 201 Minimum Grade of D

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