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Detailed Course Information


Aug 17, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

COM 431 - Strategic Communication
The course covers the theories, skills and processes of strategic communication and its practice by business, government, politicians and nonprofits. Students learn how to plan, research, execute and assess strategic communication plans, integrating multiplatform media and managing relationships with various stakeholders. Students also learn how to analyze traditional and social media metrics to evaluate the effectiveness of media strategies. Prerequisite(s): COM 213, COM 226, ENG 202 [3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Tutorial

Arts & Communication Division
Communication Arts Department

Course Attributes:
Communication Major Req.

May not be enrolled in one of the following Programs:     
      Freshman Science
      Freshman Arts
May not be enrolled in one of the following Degrees:     
      Executive MBA

Undergraduate level COM 213 Minimum Grade of D and Undergraduate level COM 226 Minimum Grade of D and Undergraduate level ENG 202 Minimum Grade of D

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