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Detailed Course Information

 

Date
Aug 17, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

COM 356 - Media Relations
The course covers theory and practice of media relations in the digital age. Students examine the factors influencing news coverage of business, government and NGO interests with emphasis on role the of social media, citizen journalism, blogs and mobile telephony in influencing the traditional news cycle. Students develop a strategic media relations campaign aimed at publicizing a product, service, idea, cause or issue and use a variety of online and offline publicity tools and techniques. Prerequisite(s): COM 213[3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Tutorial

Arts & Communication Division
Communication Arts Department

Restrictions:
May not be enrolled in one of the following Programs:     
      Freshman Science
      Freshman Arts
May not be enrolled in one of the following Degrees:     
      Executive MBA

Prerequisites:
Undergraduate level COM 213 Minimum Grade of D

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