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Lebanese American University WWW Information System



Detailed Course Information


Aug 17, 2017
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COM 350 - Media Enterpren.& Info.Archit.
The course covers the principles of media entrepreneurship and information architecture in the digital age and examines the evolving media business models and how digital and mobile technologies are transforming media professions and products. Students identify ideas and opportunities, research market needs, map out content findings, create the content architecture, draw the user experience (UX) and the user interface (UI), define the engagement factor, and outline the content and media strategies. At the end of the course, students pitch their ideas for media businesses and products to local entrepreneurs. Prerequisite(s): COM 213 and ENG102 [3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Tutorial

Arts & Communication Division
Communication Arts Department

May not be enrolled in one of the following Programs:     
      Freshman Science
      Freshman Arts
May not be enrolled in one of the following Degrees:     
      Executive MBA

(Undergraduate level ENG 102 Minimum Grade of D or EEE 650 or Internet-Based TOEFL 111 or Computer-Based TOEFL 297 or Writing (SAT I) 580 or Redesigned SAT I Writing 33 or ACT Composite Score 26 or IELTS 08.0) and (Undergraduate level COM 213 Minimum Grade of D or Undergraduate level ICC 213 Minimum Grade of D)

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