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Detailed Course Information


Aug 17, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

COM 226 - Principles of Advertising
The course introduces students to the concepts, theories and methods of advertising in the digital age. It examines the impact of advertising on society and teaches students how to critically assess advertisements and how to plan, research, develop, and create successful advertising campaigns. Pre-requisite(s): ENG101 or concurrently[3-0, 3 cr.]
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lab, Tutorial

Arts & Communication Division
Communication Arts Department

Course Attributes:
Communication Major Req.

May not be enrolled in one of the following Programs:     
      Freshman Science
      Freshman Arts
May not be enrolled in one of the following Degrees:     
      Executive MBA

(Undergraduate level ENG 101 Minimum Grade of D or EEE 600 or Internet-Based TOEFL 101 or Computer-Based TOEFL 263 or Writing (SAT I) 520 or Redesigned SAT I Writing 30 or ACT Writing 23 or IELTS 07.5)

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Release: 8.5.4