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|ACT 733 - Strategic Marketing Research|
This course deals with marketing research when designing marketing strategies and policies. Topics include techniques of data collection, evaluation of alternative sources of information, and methods of evaluating data and presenting the results.Prerequisite: ACT731 Business Analytics for Executives. Course Equivalence: MKT725 Strategic Marketing Research. [1.5-0, 1.5 cr.].
1.500 Credit hours
1.500 Lecture hours
Schedule Types: Lecture, Tutorial
Actuarial Science Department
Must be enrolled in one of the following Programs:
Executive MA in Actuarial Sci.
Must be enrolled in one of the following Levels:
Graduate level ACT 731 Minimum Grade of C
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