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Detailed Course Information

 

Date
May 27, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

ACT 733 - Strategic Marketing Research
This course deals with marketing research when designing marketing strategies and policies. Topics include techniques of data collection, evaluation of alternative sources of information, and methods of evaluating data and presenting the results.Prerequisite: ACT731 Business Analytics for Executives. Course Equivalence: MKT725 Strategic Marketing Research. [1.5-0, 1.5 cr.].
1.500 Credit hours
1.500 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Tutorial

Actuarial Science Department

Restrictions:
Must be enrolled in one of the following Programs:     
      Executive MBA
      Executive MA in Actuarial Sci.
Must be enrolled in one of the following Levels:     
      Graduate

Prerequisites:
Graduate level ACT 731 Minimum Grade of C

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